'Not a Site, but a Concept': Tapping the Power of Social Networking
Mini USA, the American branch of BMW's Mini Cooper line, tracks everything being said about its brand everywhere on line -- in blogs, discussion groups, forums, MySpace pages and much more -- then uses what it learns to guide advertising campaigns....more
ASTA Releases Annual Supplier-Travel Agent Marketing Report
The survey producing the results found in this 18-page report was conducted in March of 2008 and includes survey data on preferred supplier relationships, booking channels used, incentives and the usefulness of supplier education programs. ...more
HSMAI's 2nd Annual Hotel Sales Strategy Conference will focus on Maximizing Revenue and Resources in a Changing Economy. Held September 9, 2008, in conjunction with HSMAI's Affordable Meetings(R) National in Washington DC.
Senior executives from Hotels, Casinos and Resorts convene for an annual update on the latest Revenue Management, Pricing and Profit optimization strategies.