Leads the Golf Industry in Standards Development
The OpenTravel Alliance (OpenTravel), the travel industry’s leading distribution specification/standards development organization, is pleased to get its swing back with new member LinksRez, which joins OpenTravel to lead the enhancement and development of standard interoperability for real time teetime inventory access.
“We are thrilled to be working in the golf industry again,” said Valyn Perini, Executive Director of OpenTravel. “The opportunity to serve golf course operators, distribution channels and the individual golfer using quick-to-market and easy-to-implement connectivity standards is huge and it’s great to be a part of the golf distribution supply chain.”
A golf project will get underway within OpenTravel in the fall of 2010 to modify existing messages and create new ones to serve the changing business needs of the golf industry.
LinksRez, who will lead that project team, has developed a direct connect solution using existing OpenTravel’s XML-based golf messages to distribute teetime inventory directly or in combination with hotel and car inventory for dynamic packages. With this capability, pricing integrity and inventory management is controlled by the golf course operator while giving the golfer the ability to search for and book teetimes.
In addition, LinksRez software allows teetimes to be accessed by a host of new distribution channels worldwide to drive revenue to golf courses, hotels and car companies. The technology also creates value for the golfer since its platform allows for use by a range of travel related companies across many distribution channels.
“Our goal is to offer another option for distribution to golf courses and to make teetime inventory available to the travel industry,” said John Tyson, Vice President of Finance and Operations for LinksRez. “We are really excited about the opportunities to partner with companies and provide them with this technology to market and sell their travel products and services.”
Hilton Worldwide is the first hotel company to launch LinksRez’s teetime dynamic packaging tool at six properties:
Founded in 2006, LinksRez offers a dynamic direct connect inventory environment. LinksRez’s software technology solution is for the travel industry and beyond. The inventory management technology is readily customizable, cost effective, and compatible for use within a wide range of distribution channels. The technology is scalable for businesses large and small that seek to add a direct connect inventory tool for golf or other leisure activities. To learn more about the technology, visit www.linksrez.com.
