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Engaging the Hyper-Interactive Traveler Using Web 2.0 and Social Media: Hoteliers Best Practices Guide - By Max Starkov and Mariana Mechoso Safer
Todays travel consumer is tweeting, texting, emailing, communicating with friends via Facebook, and commenting, often in real-time, on restaurants and hotels via review sites like Yelp and TripAdvisor. How will you reach these hyper-interactive consumers at multiple touch points during the research process? And once your hotel has their attention, what should you do to encourage loyalty to your brand, increase site stickiness, create buzz around your hotel, and ultimately increase bookings? ...more
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