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Travel Industry Trends |
Tuesday December 2nd, 2008 |
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Hotels copy airlines, use yield management when setting room rates |
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Booking hotel reservations online isn't anything new, but the industry is betting that the biggest growth is yet to come from that segment. Hotels are also looking at ways to structure their pricing to yield the highest profits. |
Despite the ease of access to a hotel's Web site and the instant gratification available for a successful booking, most travelers still make their reservations the old-fashioned way, by telephone.
Some hotel chains such as Hyatt Corp. will guarantee the lowest available rate for online bookings, if booked at the hotel's Web site. But this doesn't necessarily translate to more Internet sales.
"Only about 10 percent of our rooms are booked at hyatt.com," said Gary Gotling, director of sales and marketing for Hyatt Regency Tampa. Travel agents supply about 10 percent of the bookings, with most rooms being reserved by meeting planners for group conventions and conferences, he said. The 10 percent of rooms booked online mirrors the national average.
External Source - For the complete article click here
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