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More hotels try to offer what women want: Security, luxury |
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The latest Danielle Steel paperback atop the bedside table at the Hamilton Crowne Plaza here wasn't left behind by a rushed guest.
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Last year, the hotel turned its 11th story into a women-only floor on weekdays and began stocking rooms with items of special appeal to some female guests: novels by Steel and Nora Roberts, magazines such as Shape and Bazaar, slippers to go with the regular silky robe, potpourri in the bathroom and a special room-service menu.
Lobbyist Rosslyn Hooten, who has stayed on the floor several times, says she's not drawn by the girly frills. But she does appreciate the restricted access. Elevators open only for guests with key cards programmed for the floor's 29 rooms.
Some 25 years after women started traveling for business in significant numbers, hotels are seeking new ways to court increasingly demanding female business travelers. In some cases, the pitch is overt, like women-only floors. In most cases, hotels are broadly incorporating improvements with special feminine appeal. They're offering upgraded beds and linens, lighter menu options and small conveniences, such as wash mitts instead of wash cloths.
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Source - USATODAY
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