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Freesky Research Releases White Paper on In-Flight Wi-Fi Pricing |
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While in-flight GSM services are priced around international roaming rates, most airlines are still guessing what to charge for Wi-Fi services, with little operational data on which to base pricing strategies, according to a white paper released today by Freesky Research. |
"Surveys have proven to be unreliable for determining what to charge for this service, and there is little usage data from terrestrial services that can be extrapolated for in-flight Wi-Fi,' said David Gross, author of the paper. 'This has led to a lot of unnecessary, haphazard speculation over how to price the service. But instead of finger-crossed hopes of reaching particular break-even usage points, airlines will be better served by linking Wi-Fi to other business objectives that have nothing to do with technology or in-flight entertainment.'
The white paper, 'In Flight Wi-Fi Pricing : Beyond $10 per Passenger', can be downloaded for free from the company's online store at http://shop.freeskyresearch.com, or by sending an e-mail to airdata@freeskyresearch.com with the subject line 'Wi-Fi White Paper'.
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